Premier Real Estate Development Company announced its latest project in the North Coast, “SANSA”, with total investments amounting to 1.5 billion Egyptian pounds. The company also announced its key partners in this pioneering project during a press conference attended by a select group of media professionals and journalists.
Engineer Tareq Al-Nabrawy, Chairman of the Board of Directors of PREMIER Real Estate Development Company, stated that the North Coast region has become a destination for clients both domestically and internationally, especially after the announcement of the Ras El Hekma development project. This has led to a significant increase in demand from clients seeking residential or investment opportunities in the area.
He added that this distinctive project aligns with the state’s plan to transform the North Coast into a year-round destination. It also caters to the needs and preferences of clients seeking investments in new areas, reflecting the company’s commitment to keeping pace with market developments and the diversity of customer requirements. Al-Nabrawy emphasized that this project represents a significant step towards achieving the company’s strategy of developing a pioneering project that becomes a destination for both local and foreign clients in the North Coast.
He assured that the company’s strong track record in executing exceptional projects supports its expansion plans for this new project, which is located at kilometer 82 in front of Zahran Mall, spanning 12 acres in a prime location in the North Coast. The project is a comprehensive residential and tourist complex that includes a diverse range of services, ensuring the best possible stay for clients and providing them with the highest standards of living.
Al-Nabrawy revealed the company’s plan to expand into new projects in several new cities in the coming period, highlighting the private sector’s role as an arm of the state in implementing its comprehensive urban development plan. The availability of a vast amount of exceptional investment opportunities drives serious and ambitious companies to seize extraordinary opportunities.
Engineer Samir Ismail, General Manager of PREMIER Real Estate Development Company, stated that despite the intense competition in the North Coast, projects that stand out with their unique details will successfully attract clients and capture their attention. “SANSA” is distinguished as the first integrated smart city in the North Coast, allowing clients to control their units remotely through their mobile phones, as well as rent and pay installments through the same app.
He pointed out that the project includes swimming pools and crystal lagoons, and that smart management will be adopted for the project as a whole and for individual units. This is why the company is collaborating with Technitec, one of the leading companies in implementing smart management systems in real estate projects, emphasizing the importance of keeping pace with technological advancements in the real estate development world and evolving customer needs and aspirations.
Ismail noted that the project is scheduled for completion within three years, and the company has set a specific timeline for implementation and delivery, ensuring adherence to the agreed-upon deadlines with clients. This reinforces the company’s credibility and its clients’ trust in its commitment.
He indicated that the company is collaborating with leading and specialized companies in various fields to execute an exceptional project that takes into account all details, aligning with the company’s promising expertise and reinforcing clients’ confidence in PREMIER Real Estate Development. The company is collaborating with Black Horse – Engineer Mohamed El Senkary, who is responsible for the project’s engineering design, and with Engineer Hany El Zayyat as a general consultant for the project, in addition to Technitec, which will implement the “Home Automation” system that enables comprehensive automated control of devices and facilities within the unit.
He continued that the company is collaborating with Sia for Business Development, which will be responsible for developing the marketing and sales strategy for the project, as it is one of the leading companies conducting the necessary market studies to ensure a balance between the construction volume and sales ratio in the project. This emphasizes the importance of maintaining a balance between the selling price and the cost of implementation to ensure the company’s commitment to executing and delivering the project.
Ahmed El Hadad, Executive Director of Sia for Business Development, said, “We are proud to collaborate with PREMIER Real Estate Development on this pioneering and distinctive project in every detail, which adds to our expertise and track record in developing the project’s marketing strategy in line with market changes and customer requirements. This achieves the company’s sales plan and ensures the highest returns for it.”
He added that PREMIER Real Estate Development has been keen to collaborate with strong competencies and expertise in various specializations within the project, which guarantees the execution of SANSA to the highest quality standards. Sia for Business Development has developed a distinctive plan to achieve the best marketing results for this project, and the company aims to launch 30% of the project at competitive prices, presenting a unique opportunity in the North Coast.
He pointed out the importance of offering flexible payment systems that maintain cash flows directed towards the project’s implementation while also suiting the financial plans of the target clients. This is included in the work plan of Sia for Business Development, ensuring that the interests of both the company and clients are met.
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