About the payment system Touba
Touba is an innovative platform that allows buying, owning, and investing in real estate without bank cheques utilizing a customizable payment plan.
Madinet Masr, one of the leading real estate developers in the market, has announced the launch of its latest innovative concept, Touba. This solution aims to redefine the process of owning and investing in real estate by introducing a flexible payment plan that spans up to 10 years, making it easier for customers to own a property without the burden of fixed date commitments and bank cheques.
The power of Madinat Masr
For over 60 years, Madinet Masr has played a significant role in the real estate industry in Egypt by contributing to the development of Nasr City. The company has earned a reputation for its commitment to creating thriving communities and building for the future. As a leader in the real estate sector, Madinet Masr specializes in designing and planning growth cities. The company’s new developments in East Cairo are set to redefine modern living. Taj and Sarai, Madinet Masr’s most significant landbank projects, are expected to house almost 32,000 families. With diverse architecture, an excellent location that ties Old and New Cairo, and a comprehensive master plan, the gated communities offer all amenities, facilities, and maintenance services to ensure a comfortable lifestyle.
Everything you need to know about the payment system Touba
Touba is an innovative solution to property ownership developed by Madinet Masr Innovation Labs. This first-of-its-kind digital platform in Egypt provides customers a simplified way to purchase property through a user-friendly mobile application. The platform introduces a new measurement unit called “brick,” representing a specific ownership percentage, providing a flexible payment plan spanning a decade.
Customers can choose a unit and pay 15% as a down payment, then continue to pay the remaining bricks annually for up to 10 years through a convenient payment plan based on their financial status. This tailored Touba payment plan ensures that the needs of each customer are met, eliminating the need for fixed installment payments or bank cheques making it easier and more flexible for customers to purchase and invest in real estate.
The Touba platform is designed to be user-friendly, enabling customers to quickly pay for the property and track the number of bricks they own through their mobile phone without ever needing to visit the company’s office. The platform also allows customers to check the current price of Touba according to market fluctuations and upgrade their units easily by paying the cost difference between both units.
Overall, Touba is a constructive solution that offers a hassle-free experience for customers who want to purchase property. With its innovative payment plan tailored to cater to various customer segments, Touba provides a new way of looking at property ownership in Egypt.
How to use Touba today with your new unit purchase
The concept of Touba will be implemented for the first time in Elan at Sarai, New Cairo. The unit is expected to be delivered within four years, giving customers a reasonable timeframe to pay for the property.
But it doesn’t end there – Madinet Masr’s commitment to innovation extends beyond Touba. The company is committed to seeking diverse solutions for the real estate market, addressing challenges faced by investors and property seekers alike. As part of its expansion strategy, Madinet Masr is nurturing a new generation of young talent capable of applying sustainability standards across all products and sectors, with an eye on a more sustainable future.
About Elan Sarai, New Cairo, and why you have to make the purchase decision
A mixed-use development within the Sarai community, covering an area of 5.5 million square meters. Sarai is situated near the New Administrative Capital on Cairo-Suez Road. This launch is part of Madinet Masr’s expansion following its rebranding.
Named Elan, the development will comprise more than 2,800 residential units with 347,043 square meters of space. The options range from apartments with gardens (80 to 165 square meters), penthouses (130 to 190 square meters), lofts (80 square meters), and duplexes (170 to 210 square meters). These units are planned to be delivered within four years.
Residents will have access to Sarai’s amenities, including shopping, dining, an international school, a luxury hotel, and a lake. The project will also include 9,000 square meters of commercial space.
Madinet Masr’s rebranding aims to launch multiple projects across Egypt and the region, maintaining its leading position.
The mindset that created Touba, And what’s next?
According to Abdallah Sallam, the President and CEO of Madinet Masr, “Our mission is to drive growth in Egypt through the development of sustainable communities. Touba was launched to revolutionize the real estate sector in Egypt and introduce innovative, flexible payment plans that accommodate the various needs of our customers based on their capabilities.”
You can find here an inspiring talk from the CEO of Madinet Masr, “Abdallah Sallam,” about the impressive, revolutionary innovation.
Madinet Masr aims to provide diversified solutions for the real estate market that address customers’ needs and overcome investment and real estate obstacles. As part of its expansion strategy, the company focuses on nurturing a new generation of young people who can apply sustainability standards across all company sectors and its products as an investment in the future. The company encourages the provision of innovative solutions and advanced ideas to revolutionize the concept of purchasing and investing in the Egyptian real estate market, which is witnessing remarkable growth.
A creative ad about the Touba payment system By the actor Ahmed Fahmy
Ahmed Fahmy, the famous star, has created a humorous yet informative ad that showcases the benefits of the Touba payment system. In the ad, he explains how the system works straightforwardly, making it easy for anyone to understand. The ad is creative and engaging, drawing the viewer’s attention to the advantages of using Touba for their payment needs. Overall, the ad powerfully represents the effectiveness and convenience of the Touba payment system.
Enjoy the ad from here.
