Magicland Al Hokair, owned by the leading tourism and entertainment group Abdulmohsen Al Hokair Holding, has launched the “Tanza” project through a cooperation agreement with the Egyptian Media Production City under the usufruct system.
The “Tanza” project is the largest integrated entertainment project in Egypt, funded with investments of up to 1.1 billion Egyptian pounds, covering an area of 250,000 square meters.
This new launch aims to change the entertainment landscape in Egypt. It is expected that the “Tanza” project, through its unique strategy and plans, will redefine the concept of entertainment in Egypt by adopting an exceptional business model and a comprehensive entertainment agenda, the first of its kind in Egypt and the Middle East.
Adventure Spirit
The project offers real and unique experiences that reflect nature and the spirit of adventure, catering to all age groups and suiting the entire family in one place.
The “Tanza” strategy pays unprecedented attention to supporting the efforts made by the Egyptian government to transform Egypt into a distinguished and attractive tourist destination from all over the world, as it is the first integrated entertainment destination in Egypt, encompassing vast green spaces. “Tanza” brings together seven recreational areas in Egypt for the first time, including the Adventure Zone, Racing Zone, Sports Games Zone, Forest Zone, Cinema and Theater Zone, Kids Zone, and Dolphinarium, in addition to partnerships with major restaurant brands. Each zone offers exceptional entertainment experiences.
The project stands out with its unique collection of recreational zones, achieved through a strategy based on four main pillars that distinguish it from other projects: uniqueness, luxury, growth, and adventure. The project’s design principles prioritize identity, distinction, comfort, safety, sustainable landscapes, and vibrant spaces, aiming to achieve uniqueness in the Egyptian market and excellence through its exceptional business model.
Jaber: A new cornerstone in the tourism and entertainment sector in Egypt and the Middle East, offering diverse experiences suitable for all ages and social groups.
Mahmoud Jaber, CEO of Magic Land Al-Hokair and the TANZAH project, said, “We are proud to launch the TANZAH project today, the first comprehensive commercial entertainment project in Egypt and the Middle East that aligns with the tourism development plans in Egypt. The project introduces a new concept in the world of tourism and entertainment in Egypt, with its immense production capacity and world-class capabilities, promising a bright future.”
The project follows a defined and studied strategy that carefully considers the needs of the Egyptian market and adds value not only to customers but to the entire sector. TANZAH aims to provide exceptional entertainment experiences that have a positive impact on the lives of individuals, becoming an integral part of their daily lives.
The project’s goal is to redefine the entertainment industry in Egypt, attracting a larger number of tourists and investors from around the world and putting Egypt on the map of global tourism. Behind this goal is a group of the largest specialists in the Middle East, striving to match the precision and standards of the largest integrated entertainment projects globally.
Jaber added, “TANZAH follows a systematic strategy and a comprehensive plan for safety and occupational health in the project, embracing the highest safety standards for its customers. Trainers are present during working hours in case of any accidents.”
In addition to prioritizing the human element in the project, continuous efforts are made to organize training programs to train and strengthen young talents to obtain internationally and locally accredited certificates, enabling them, especially the youth, to enter the tourism market.
Al-Gabal: We will spare no effort to support this investment project.
Abdul Fattah Al-Gabal, Chairman of the Board of the Egyptian Media Production City, said, “We are pleased to be an integral part of this influential and pivotal project, and we will spare no effort to provide all forms of support for this giant investment project in terms of technical services, infrastructure, logistical support, administrative and customs facilities, armed with an exceptional position in the heart of the Media Free Zone and the capabilities of this prestigious system to provide various advantages and facilities for investors.”
He pointed out that this partnership will enhance economic opportunities and sustainable growth through joint investment projects, as they seek to strengthen economic ties and promote investment.
It is worth mentioning that Al-Hokair Group is a leading Saudi group in the field of tourism and entertainment, providing exceptional experiences for customers in the Middle East and North Africa. The company was founded in 1965 and has succeeded in maintaining its leading position in the field of entertainment as the first and largest Saudi companies investing in this field. The group owns 67 entertainment cities spread across the Kingdom, the United Arab Emirates, India, and Egypt.
More than eight million visitors frequent Al-Hokair’s cities and entertainment centers annually. The group has received numerous awards for its commitment to quality, safety, and safe entertainment, while providing the best luxury hotel services and maintaining mutual trust with its customers. Among these awards is the “Seven Stars of Excellence in Tourism 2017.”
On the other hand, the Egyptian Media Production City was established 25 years ago to serve the media, drama, and film production industry. The city, located on an area of 2 million square meters, is the largest media and production entity in the Middle East, housing a variety of studios and open shooting areas.
