SouthMed is a significant real estate project initiated by Talaat Moustafa Group (TMG) on Egypt’s North Coast. Covering an area of over 23 million square meters, It is designed to be a fully integrated, sustainable smart city and aims to become a leading global destination. The project includes luxurious facilities such as the largest private marina in the Mediterranean, a world-class golf course, luxurious villas and chalets, and a selection of prestigious hotels.
The project has garnered attention, partly due to a high-profile advertising campaign featuring Hollywood star Sylvester Stallone. The campaign has gained widespread attention on social media and has gone viral with millions of views and substantial praise.
Sales for SouthMed commenced on July 2, 2024, and the initial response has been overwhelmingly positive, with significant sales achieved within the first 24 hours.
TMG’s ambitious project is in line with Egypt’s vision for developing the North Coast, aiming to enhance tourism and generate substantial revenue for the state.
Introduction
SouthMed, the latest masterpiece by Talaat Moustafa Group (TMG), is creating a buzz on Egypt’s North Coast. This extensive development covers over 23 million square meters and aims to redefine luxury living and tourism in the Mediterranean region. The project has gained global attention, partly due to an advertising campaign featuring Hollywood star Sylvester Stallone. With its luxurious amenities and sustainable design, SouthMed is set to become a crown jewel of Egypt’s real estate market.
North Coast Egypt: From Ancient Shores to Modern Luxuries
Prime Location and Accessibility
SouthMED is a luxurious coastal development located on the Southern Mediterranean, specifically at Kilo 165 on the Alexandria-Matrouh Road. Covering 23 million square meters, this prestigious destination on the Egyptian North Coast offers a combination of upscale living, integrated amenities, and exciting beachfront activities.
Nestled in a prime location on the Southern Mediterranean, This strategic location offers easy accessibility and proximity to major hubs, being just an 18-minute drive from Al Alamien International Airport. The project enjoys global connectivity, with flight distances ranging from 2-5 hours to European and Gulf countries, ensuring seamless travel connections for residents and visitors alike.
Masterplan
SouthMED has been meticulously designed, with premium components creating an exceptional coastal experience. The 23 million square meter area is planned to captivate and inspire, providing a destination for luxury seekers.
Year-Round Destination
SouthMED offers a unique experience throughout all four seasons, from the refreshing bloom of spring to the warm embrace of winter’s fires, providing new opportunities to revel in the captivating coastal scenery.
Vision and Scale of Southmed
What sets SouthMed apart is the scale of this enormous project, transitioning from a coastal development into a fully integrated city on the Mediterranean Sea, an area in which Talaat Moustafa specialises.
SouthMed is more than just a regular beach resort; it’s a fully integrated smart city. Envisioned as a world-class destination, the project includes everything from luxurious villas and chalets to high-end hotels and recreational facilities. The development aims to offer unparalleled luxury and comfort, with endless white-sand beaches, turquoise waters, and perfect year-round weather.
Sales and Market Impact
Sales for SouthMed officially began on July 2, 2024, and the response has been phenomenal. The project recorded substantial sales in its first 24 hours, reflecting strong market confidence and high demand. TMG’s projections suggest that this momentum will continue, making SouthMed a key driver of the company’s growth and a significant contributor to Egypt’s real estate sector.
Key Features
SouthMED Marina is a world-class marina with state-of-the-art facilities that rival famous Mediterranean marinas like Santorini and Amalfi. It offers luxury services for yacht enthusiasts, with picturesque views and vibrant activities.
The marina has a pristine 5.5 km stretch of beach, perfect for relaxation and water sports, with crystal-clear waters and golden sands for a tranquil escape.
There are crystal lagoons providing a serene ambiance for leisurely activities like morning yoga and sunset gatherings, surrounded by lush greenery for a natural oasis of relaxation.
SouthMED features world-class 18-hole golf courses with breathtaking sea views, harmonizing with the natural landscape for an unparalleled golfing experience.
For hospitality, SouthMED provides boutique gems, luxurious retreats, and marina hotels, each offering unique experiences, high-end amenities, and breathtaking views.
It ensures convenience with comprehensive day-to-day services, healthcare facilities, business and administrative services, and round-the-clock security.
The vibrant commercial centers offer retail bliss with trendy boutiques, artisanal shops, and lively entertainment venues. The destination also includes a theme park for families.
SouthMED’s culinary scene showcases the rich traditions of Mediterranean cuisine with diverse restaurants reflecting different cultural heritages.
The luxury spa and wellness center offer a sanctuary for relaxation and rejuvenation, complemented by top-notch healthcare services.
SouthMED provides various sports courts and facilities for fitness and leisure needs, including tennis, basketball, volleyball, and more.
The project incorporates smart and green initiatives, including renewable energy, smart lighting and irrigation, and eco-friendly transportation systems, aiming for a sustainable future.
The Celebrity Endorsement
The launch of SouthMed was celebrated with a captivating advertising campaign featuring Sylvester Stallone. The Hollywood star’s endorsement has generated substantial excitement for the project, expanding its reach to a global audience. The campaign has gone viral, accumulating millions of views on social media and receiving widespread acclaim.
Strategic Importance
SouthMed aligns with Egypt’s broader vision for developing the North Coast. The aim is to enhance the region’s appeal as a premier tourist destination. The project’s success is expected to generate substantial revenue for the state and create numerous job opportunities, boosting the local economy.
With the increasing demand of the local economy for foreign currency, SouthMed is focusing on attracting clients from abroad to invest in Egypt and to establish itself as an international tourism focal point. Who is more suitable for this plan than the tycoon Talaat Moustafa?
Southmed Residential Options
SouthMED provides a variety of residential options, including beachfront villas, marina apartments, golf chalets, and lagoon apartments. Each residence is crafted to offer luxury and comfort tailored to individual needs.
Villas: Luxurious villas with stunning views and wellness-focused designs. The villa zone features a Four Seasons Hotel as the centerpiece.
Chalets: Charming chalets nestled in peaceful surroundings, offering modern amenities and stylish décor. Options include lagoon and golf chalets.
Marina Apartments: High-end apartments with views of the largest integrated marina, offering luxury and convenience.
Branded Residences: Serviced apartments that combine the convenience of fully-equipped residences with the luxury of hotel amenities.
International Design Firms
SouthMED partners with well-known design firms OBMI and SWA, recognized for their high-quality, sustainable, and contextually-appropriate projects.
OBMI is a globally renowned firm with a legacy of creating distinctive designs for high-end hotels, luxury residences, and urban spaces since 1936.
SWA is a collective of eight independent studios that focus on place-making for people and ecosystems. Known for innovative, employee-owned design practices.
Payment Plans for SouthMed Properties:
Marina (Sizes: 73m² to 275m²)
Total Price over 12 Years: EGP 13,200,000 to EGP 45,248,470
Reservation Deposit: EGP 1,400 to EGP 1,488,800
Monthly Instalments: EGP 34,140 to EGP 82,880
Lagoons (Sizes: 104m² to 181m²)
Total Price over 12 Years: EGP 11,771,560 to EGP 21,297,600
Reservation Deposit: EGP 1,400 to EGP 3,650
Monthly Instalments: EGP 34,140 to EGP 61,765
Villas (Sizes: 220m² to 588m²)
Total Price over 12 Years: EGP 26,401,450 to EGP 45,845,300
Reservation Deposit: EGP 1,650 to EGP 5,679,500
Monthly Instalments: EGP 76,565 to EGP 126,950
Conclusion
SouthMed is not just a real estate project; it’s a bold vision for the future of luxury living and tourism on Egypt’s North Coast. With its stunning design, top-notch amenities, and strong market reception, SouthMed is poised to become a landmark destination, attracting visitors and investors from around the world. As TMG continues to push the boundaries of innovation and luxury, SouthMed stands as a testament to what is possible when ambition meets excellence.
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