In the bustling landscape of Egypt’s real estate sector, one name stands out for its commitment to excellence, innovation, and luxury living: Emaar Egypt. As a subsidiary of the renowned Emaar Properties, Emaar Egypt has been instrumental in shaping the country’s urban skyline and redefining the concept of modern living in the land of Pharaohs.
A Legacy of Excellence:
Emaar Egypt inherits the legacy of its parent company, Emaar Properties, a global leader in real estate development renowned for iconic projects such as the Burj Khalifa in Dubai. With a track record of delivering exceptional quality and unmatched luxury, Emaar Egypt has set the bar high for residential and commercial developments in Egypt.
Emaar Egypt is a subsidiary of Emaar Properties, a prominent real estate development company based in the United Arab Emirates (UAE). Emaar Properties is well-known for its iconic projects, including the Burj Khalifa in Dubai, which is the tallest building in the world.
Emaar Egypt focuses on developing residential and commercial properties in Egypt, particularly in Cairo and along the country’s coastline. The company aims to deliver high-quality, innovative projects that contribute to the development and growth of Egypt’s real estate sector.
Emaar’s Entry into Egypt: A Game-Changer
Emaar’s foray into the Egyptian market marked a significant milestone in the country’s real estate industry. Renowned for its luxurious projects in Dubai, including the iconic Burj Khalifa, Emaar brought a touch of this luxury to Egypt. Their entry was not just about constructing buildings; it was about creating integrated communities that redefine the standards of living in Egypt.
Emaar Flagship Projects
Marassi
Marassi, developed by Emaar, is hailed as the ultimate destination on Egypt’s North Coast, offering an unmatched blend of luxury, leisure, and natural beauty. Spread over 6.5 million square metres, Marassi is a meticulously planned seaside haven that promises an indulgent lifestyle with its extensive amenities and picturesque landscapes.
Here’s a detailed overview of what makes Marassi a prime destination:
Unrivalled Coastal Experience
Marassi stands out for its extensive size and diverse offerings, including:
A sprawling total land area of 6.5 million square metres.
Over 6,000 square metres of serene water bodies.
An impressive count of 3,300 hotel keys.
Twenty-three residential villages each with its own unique character.
A vast 6.5 kilometres of pristine beachfront.
A world-class 18-hole golf course designed to offer a challenging and enjoyable experience for golfers of all skill levels.
An expansive 1.16 million square metres marina, one of the largest in the Middle East, providing 236 berths.
A 16-kilometre long scenic water promenade, perfect for leisurely walks and enjoying the coastal ambiance.
Prime Location
Marassi’s strategic location is a key factor in its allure, situated amidst the breathtaking landscapes of Egypt’s North Coast, known for its soft white sands and beautiful turquoise waters. It is conveniently accessible from major cities and airports, making it a sought-after vacation destination.
Diverse Beach Experiences
Marassi offers a variety of beach experiences to cater to different preferences, from tranquil and serene to dynamic and thrilling, ensuring that every visitor finds their perfect spot by the turquoise waters of Sidi Abdel Rahman Bay.
Luxurious Amenities
The development boasts an array of luxurious amenities, including:
International hotels that bring global hospitality standards to the North Coast, offering unforgettable beach holidays and premium hospitality experiences.
A golf resort that sets the standard for golfing in Egypt, complemented by expert landscaping and stunning views.
A social hub and retail venues that provide high-end shopping, dining, and socializing options, making Marassi a vibrant community.
Residential Communities
Marassi is home to 23 residential communities, offering a wide range of living options from apartments to exclusive villas. Each community boasts its own distinct theme, architecture, and views, enriching the overall diversity and appeal of Marassi.
Marina and Promenade
The Marassi Marina is poised to become a regional landmark with its extensive facilities, gourmet venues, and breathtaking boardwalk eateries. Alongside, the picturesque promenade offers beautifully landscaped walkways and water features, perfect for peaceful strolls or rejuvenating exercise routines.
Mivida
Inspired by The West Collaborative: Mivida’s design is directly inspired by The West Collaborative, an international landscape design firm, aiming to cater to the tastes and needs of urban Cairo dwellers seeking an escape without compromising the convenience of city life.
Lush Landscapes: The community is renowned for its lush, designed landscapes, offering awe-inspiring vistas and meticulously planned green spaces, ensuring privacy and unobstructed views.
Architectural Styles: The architectural offerings range from elegant villas to uniquely designed townhouses and apartments, with styles reminiscent of Santa Barbara, California, catering to a wide range of discerning homeowners.
Sustainable Development: Emphasis is placed on sustainability, conserving water and energy resources, and minimising the environmental impact through the use of eco-friendly construction materials and state-of-the-art technology for maintaining the lush flora and recycling water.
Location and Accessibility
Strategic Location: Situated in the heart of New Cairo, Mivida benefits from its proximity to key locations like the American University in Cairo, with easy access to major roads and the Cairo International Airport.
Central Location Benefits: The development offers multiple access points through major roads, making it a new urban centre within Cairo with a central location that provides convenient access to the New Administrative Capital, major highways, and educational institutions.
Community Amenities
Masterplan Design: Mivida is designed with a focus on creating a balance between open spaces and buildings, integrating world-renowned urban and master planning to offer opulent homes alongside a well-segregated downtown area for absolute peace and comfort.
Eco-Friendly Innovations: The community incorporates path-breaking innovations like solar-powered lighting by Philips and is dedicated to a significant portion of its area to open and natural spaces, parks, and features.
Downtown Boulevard: Inspired by Barcelona’s La Rambla, the downtown area aims to be a thriving cosmopolitan space featuring upscale shopping, leisure, and entertainment venues.
Exclusive Clubhouses and Sports Club: Mivida is home to elegantly designed clubhouses and a sports club catering to health, well-being, and entertainment needs, including a state-of-the-art gym, multi-purpose courts, and swimming pools.
Business Park and Healthcare City: The Mivida business park offers world-class facilities in an eco-friendly environment, while Eterna Healthcare City combines a multi-disciplinary medical complex under one roof for a more convenient medical experience.
Educational Institutions and Retail Experience: With international schools like the German School Cairo offering world-class education and the Mivida Mall providing a unique shopping and dining experience, the community ensures a comprehensive lifestyle for its residents.
Architectural and Interior Design
Inspired by Santa Barbara Architecture: The homes in Mivida, designed by world-renowned architects, exude elegance and warmth with thick-walled buildings, arched arcades, and courtyards favoured by early Spanish settlers, offering a diverse range of architectural styles from Tuscan and Andalusian to South Californian.
Fully-Finished Interiors: Mivida homes come fully finished, utilising natural colour schemes and fresh, forward interior lines to create a relaxed vibe and comfortable ambiance, emphasising modern living in a green environment.
Uptown cairo
Uptown Cairo is a prestigious and luxurious mixed-use development by Emaar Misr, designed to offer a blend of upscale residential units, leisure amenities, and commercial spaces. Situated in the heart of Cairo, Egypt, this gated community provides an exclusive lifestyle with unparalleled views of the city
Location and Connectivity: Uptown Cairo is strategically located to provide easy access to various parts of Cairo, being at an elevated position that ensures cooler temperatures. The development is close to major roads and highways, offering convenient access to downtown Cairo, the Cairo International Airport, and new urban centres like the New Administrative Capital.
Residential Options: The development caters to a diverse range of preferences and needs, offering a variety of residential units including apartments, townhouses, and standalone villas. These residences are designed with a blend of traditional and contemporary architectural styles, ensuring luxurious living spaces with modern amenities.
Amenities and Lifestyle: Uptown Cairo is designed to provide a comprehensive lifestyle with its wide array of amenities. It features the Uptown Cairo Golf Course, an 18-hole championship golf course designed by the renowned Nicklaus Design. The community also hosts a number of clubhouses, each equipped with restaurants, cafes, and sports facilities, including swimming pools, tennis courts, and fitness centres.
Commercial and Retail Spaces: The development includes commercial spaces that cater to the business needs of its residents and visitors, alongside retail areas that offer a variety of shopping and dining options. The Uptown Cairo Mall is a key feature, providing a premium shopping experience with a selection of international brands and eateries.
Educational Facilities: Recognizing the importance of education, Uptown Cairo includes international schools offering high-quality education, making it an ideal choice for families.
Community and Environment: Emaar Misr has emphasised creating a sustainable and green environment within Uptown Cairo, incorporating landscaped gardens, parks, and open spaces for residents to enjoy. The development promotes a healthy and eco-friendly lifestyle, ensuring a harmonious balance between urban living and natural surroundings.
Security and Services: With 24/7 security and surveillance, residents enjoy a safe and secure environment. The development is managed by a professional team, ensuring that all facilities and amenities are maintained to the highest standards.
Cultural and Social Life: Uptown Cairo is designed to be a vibrant community with a rich cultural and social scene. It hosts events, activities, and clubs that encourage interaction and engagement among residents, fostering a strong community spirit.
Cairo gate
Cairo Gate is a prestigious development by Emaar Misr, situated in the heart of Sheikh Zayed City, offering a luxurious blend of residential and commercial spaces. This development stands as a testament to Emaar’s commitment to creating integrated living experiences that cater to the highest standards of luxury and sophistication.
Unique Location
Cairo Gate boasts a prime location directly on the Cairo/Alex Desert Road, making it a gateway to luxury living. Its strategic placement ensures easy access to Cairo’s major attractions and essential services, including Sphinx International Airport, Mall of Arabia, and the iconic Great Pyramids of Giza, all within a 25-minute drive.
Diverse Amenities
The development is designed to offer a holistic lifestyle with an array of amenities that cater to both the physical and emotional well-being of its residents. These include extensive cycling and walking lanes, self-expression areas, a central park, a botanical garden, and a yoga pavilion. It also features ELIE SAAB Signature Villas, showcasing unmatched living standards surrounded by luscious greenery and serene water bodies.
Social and Commercial Hubs
At the heart of Cairo Gate is the Rays Social Club, a dynamic social hub equipped with a health club, pools, and recreational facilities for all age groups. The Townsquare acts as a commercial nucleus, offering an integrated experience with fine dining, shopping, and entertainment options, further enhancing the lifestyle offered within the development.
Residential Options
Cairo Gate offers a variety of residential options ranging from ELIE SAAB Signature Villas to standalone and duet villas, as well as apartments and serviced residences. Each option is designed with contemporary architecture and fully finished interiors, reflecting elegance and simplicity.
Belle vie
Belle vie is a distinctive and luxurious development that brings a new level of sophistication and lifestyle to its residents. It is a place where elegance, design, and comfort meet to create a unique living experience. Here’s a detailed overview based on the brochure information:
Living Green
Belle Vie is Emaar’s truly green community in Cairo, designed with a deep focus on sustainability and eco-friendliness. The community boasts lush landscapes designed by the renowned international landscape design firm “The Collaborative West”. Inspired by the tastes and needs of Cairo urban dwellers seeking an escape from the city without compromising on city life conveniences, Belle Vie offers a meticulously planned 890-acre integrated development. This includes a harmonious mix of residential, commercial, and leisure facilities ensuring a hassle-free lifestyle for its residents.
Breathtaking Vistas
The community offers awe-inspiring vistas with stunning views of lush greenery, manicured gardens, and walking trails surrounding each building. These features ensure privacy and a sense of spaciousness for all residents.
Central Location
Strategically located in the heart of Cairo, Belle Vie is ideally situated in proximity to significant landmarks such as the arkan mall Sphinx airport . It benefits from multiple access points through major roads, enhancing its connectivity.
A Meticulously Designed Masterplan
Belle Vie’s master plan emphasises green living, with lakes, trails, and pathways integrated throughout the development to create a unique ambiance. The development plan has been crafted to balance open space with buildings, focusing on sustainability and eco-friendly practices. An impressive 80% of Belle Vie is dedicated to open spaces, parks, and natural features, supported by advanced technology and water recycling systems.
Integrated Community and Amenities
The development is designed as an integrated community offering an eco-sustainable environment. It includes innovative features such as solar lighting powered by Philips and focuses on conserving energy and water resources. Belle Vie hosts vibrant and pulsing downtown boulevards inspired by Barcelona’s La Rambla, featuring upscale shopping, leisure, and entertainment venues. The community also boasts exclusive clubhouses, a sports club, a business park, international schools, and a healthcare city, providing a comprehensive and luxurious living experience.
Latest launches of Emaar
Soul
Soul North Coast emerges as a one-of-a-kind resort destination located on the picturesque Mediterranean coastline of Egypt, aiming to redefine luxury and connection with nature. This ambitious development is designed to blend seamlessly with its stunning natural surroundings, offering an unparalleled experience of relaxation, luxury, and sustainability. Below is an overview of what makes Soul North Coast a standout destination:
Vision and Masterplan
The vision for Soul North Coast is to celebrate the beauty of the Mediterranean Sea by creating a shining jewel that transforms the Egyptian North Coast into a world-class resort destination. The masterplan is crafted by a collaboration of renowned masterminds in architecture and design, including Gensler, SWA Group, and MDR Architects, among others. These partnerships ensure a blend of global expertise with local sensibilities, resulting in a masterfully planned destination.
Location
Strategically situated in the heart of Egypt’s North Coast, Soul is easily accessible from major points such as the El Dabaa Corridor and Marassi. Its prime location promises visitors easy access to pristine beaches and the serene Mediterranean, setting the stage for a unique resort experience.
Unique Features
Cascading Lagoons
One of the defining features of Soul North Coast is its cascading lagoons, which offer swimmable waters and breathtaking views of the sea, enhancing the connection between the resort and the natural beauty of its surroundings.
Infinity Beach
The resort boasts an infinity beach that stretches over 1.5 kilometres, offering exclusive lagoon beaches and an elevated beach experience with full horizon views of the sea.
Soul Beaches
The beaches at Soul are designed to offer a revitalising experience with 1.5 kilometres of pristine sandy coastline, vibrant beach clubhouses, and picturesque infinity pools, providing guests with a variety of serene to lively beach environments.
Half-Moon Pier and The WaterGate
An iconic half-moon pier with an infinity pool and a stunning water gate entrance welcomes visitors, setting the tone for the luxurious and serene experience that awaits within.
Underwater Sculptures & Activities
Unique to Soul North Coast, visitors can explore magical underwater sculptures hidden beneath the lagoons, adding an element of adventure and wonder to the resort activities.
Accommodations and Amenities
Sol Town and Locanda Hotel & Residences
At the heart of Soul North Coast lies Sol Town, a music-infused concept offering a variety of lavish lifestyle experiences, including the Locanda Hotel and Residences, which promise timeless luxury and comfort.
Wellness & Leisure
The resort places a strong emphasis on wellness and leisure, offering wellness programs amidst serene surroundings and outdoor sports facilities to rejuvenate the body and spirit.
Smart Living & Sustainability
Soul North Coast is committed to sustainability, incorporating eco-friendly practices, green spaces, and smart technology to ensure a minimal environmental footprint.
Water-Front Homes
Offering exclusive waterside living, the resort features spectacular lagoon views and waterfront homes, ranging from expansive villas to cosy beach houses, all designed to provide unparalleled comfort and luxury.
Achievement of Emaar in 2023
Emaar Misr for Development Company (S.A.E.) reported earnings results for the third quarter and nine months ended September 30, 2023. For the third quarter, the company reported sales was EGP 4,890.55 million compared to EGP 4,685.44 million a year ago. Net income was EGP 1,499.07 million compared to EGP 1,818.73 million a year ago. Basic earnings per share from continuing operations was EGP 0.32 compared to EGP 0.39 a year ago.
For the nine months, sales was EGP 10,582.95 million compared to EGP 11,711.42 million a year ago. Net income was EGP 4,988.02 million compared to EGP 4,898.81 million a year ago. Basic earnings per share from continuing operations was EGP 1.05 compared to EGP 1.05 a year ago.
The financial results of Emaar Misr for Development Company for the third quarter and the first nine months of 2023 illustrate a complex picture. While there has been an increase in sales in the third quarter, the decrease in net income during the same period could be a point of concern. Over the nine months, the decreased sales yet increased net income might indicate effective cost management or strategic adjustments in the company’s operations.
It’s essential for stakeholders and investors to consider these factors within the broader context of the real estate market and economic conditions in Egypt during this period. The results could be influenced by various external factors, including market demand fluctuations, economic policies, and the overall business climate.
Emaar Misr’s performance in this period underlines the challenges and opportunities within the real estate sector in Egypt, reflecting the dynamic nature of this industry.
Economic Impact and Social Responsibility
Emaar Egypt’s projects have had a significant positive impact on the Egyptian economy, creating job opportunities and attracting foreign investment. The company has not only focused on building luxury communities but has also been involved in various corporate social responsibility initiatives, contributing to the welfare of the broader Egyptian society.
The Future of Real Estate in Egypt
Emaar Egypt, as a pioneering force in the Egyptian real estate market, has not only redefined luxury living but has also set the tone for the future of real estate in the country. Let’s explore what the future holds for this dynamic sector under the influence of a visionary like Emaar Egypt.
Continued Innovation in Luxury Living
Advancing Architectural Design: Emaar Egypt is expected to continue pushing the boundaries of architectural design, integrating modern aesthetics with traditional Egyptian elements. This blend of old and new is likely to appeal to both local and international buyers.
Expanding Geographical Reach: While Emaar has made significant strides in Cairo and coastal areas, the future may see an expansion into new regions, tapping into untapped potentials of Egypt’s diverse landscapes.
Smart and Sustainable Developments: With a global shift towards sustainability, Emaar Egypt is likely to prioritize eco-friendly and smart living solutions. This includes energy-efficient buildings, water conservation methods, and the integration of green spaces.
“Emaar Misr” and “Talaat Moustafa” stocks rise after reports about coastal projects.
Conclusion
Emaar Egypt’s journey is a testament to the potential of the Egyptian real estate sector. By seamlessly blending luxury with local culture and sustainability, Emaar has redefined what it means to live in modern Egypt. As the country continues to grow and evolve, Emaar Egypt’s developments are not just buildings or communities; they are vibrant ecosystems that contribute to the fabric of contemporary Egyptian life.
Emaar Egypt is more than just a real estate developer; it’s a visionary architect crafting the future of living in Egypt. As the company continues to innovate and expand, its impact on Egypt’s landscape and its people is sure to be felt for generations to come.
