Enwan Developments has partnered with Tradeline, the leading authorized distributor of Apple products in Egypt, to collaborate on the Pixel Technology Plaza project located in the Downtown area of the New Administrative Capital (NAC). This marks the first time that Tradeline will establish a branch in the NAC.
Mohamed Salem, the founder and CEO of Enwan Developments, believes that partnering with renowned brands like Tradeline will enhance the investment value of the Pixel Technology Plaza project and contribute to its technological and electronic identity.
The Pixel Technology Plaza is a 6,393 square meter mall with two parking floors, a ground floor, and eight repeated floors. The current estimated investment value of the project is approximately EGP 290 million, and over half of the units have already been sold. Enwan Developments has not released all the units for sale simultaneously as a precautionary measure to ensure alignment between construction costs and selling prices.
Salem revealed that the company plans to launch a new phase in the mall offering commercial and administrative units at affordable prices to cater to their target customers. The company’s sales target for all their projects by the end of 2023 is EGP 200 million. The mall currently houses 31 commercial stores and administrative units owned entirely by Enwan Developments.
Enwan Developments’ total investments in the NAC amount to approximately EGP 850 million, encompassing various projects. Additionally, the company intends to expand significantly in east Cairo in the near future.
Tradeline currently operates more than 30 branches in the local market and aims to expand further more by establishing new branches in collaboration with distinguished partners in the coming period. Salem emphasized that the NAC represents a promising market that the company aims to explore given its status as a smart and sustainable city with advanced technology.
